Across multiple industries, time and again Data and Analytics teams find it difficult to setup and execute experimentation programs at scale in order to drive sustainable, data-driven growth. A significant challenge we have identified is the limited time teams have to focus on new ideas, challenges and R&D, with BAU responsibilities often taking priority. In this panel, we will explore ways that both Twenty First Group and Motorway have tried to address this issue by giving their Data and Analytics teams protected time, spaces and roles to enable these longer term development goals. In partnership with Women in Data we will explore how to best identify that critical (female) talent that can help facilitate these kinds of initiatives and how we can continue to empower our teams to succeed in an ever-changing industry.