The rapid growth of generative AI, driven by models like OpenAI's GPT-4.1, GPT-4.5, o3, and DeepSeek’s R1, has captured the attention of consumers, businesses, and executives worldwide. These powerful language models rely heavily on the quality of input prompts, making prompt engineering a vital skill for unlocking their full potential. In this interactive, demo-driven session, participants will explore essential and advanced techniques in prompt design, including: • What is Prompt Engineering? • Advanced Prompting Techniques • Few-shot Prompting (guiding responses with examples) • Chain-of-Thought (CoT) Prompting (step-by-step reasoning) • Instruction Fine-tuning (enforcing specific constraints) • Persona-based Prompting (customizing for roles) • Multi-step Prompting (iterative output refinement) • Debugging & Refining AI Responses • Leveraging reasoning models like o3 • Prompt Engineering Best Practices Attendees will depart with a clear framework and practical suggestions for crafting effective prompts and maximizing the value of AI tools.