While event-based world is not a mystery to the analytics community, decision makers, often non-technical, still have a hard time grasping the impact of this big change to the way we gather and interpret data. By developing a practical and intuitive framework, we can ease the understanding of their website´s visitors and lay the groundwork for event-based analytical system. The goal of this framework is to aid decision-making by highlighting opportunities by systemizing the findings and highlighting findings and opportunities in the following areas: