Many organisations know of the importance of data culture, especially when undertaking a digital transformation (I.e cloud transformation). And the ?holy grail? of getting it right is often well stated. But what about the bad, and the ugly as well as the good? And what does that look like when you are talking about an organisation the scale of Lloyds Banking Group? This talk is intended to draw back the curtain behind our data culture journey here at Lloyds (though not making it all about us) as a way to truly highlight some of the pitfalls, successes and approaches we have and are taking on our data culture journey.