talk-data.com
Superweek
talk
2023-02-01
OUR 2+ YEARS OF TROUBLED (BUT FULFILLING) ROMANCE WITH GA4: CASE STUDIES, LESSONS LEARNED, UPSIDES, DOWNSIDES, SERVERSIDES.
Event:
Superweek 2023
Topics
Description
In August 2020 Matteo and Roberto met for the first time a fascinating creature with a cumbersome name: App + Web. It was not love at first sight. After all, they were already engaged in a longtime romance with Universal Analytics.