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Abstract This week, our guest is Debra Jenson, director of digital technical engagement  for IBM Hybrid Cloud. Host Al Martin and Debra discuss churn rates, client  retention, buying methods and more. How do you acquire and keep clients in  such a competitive market? Get all the details in this episode of Making Data Simple.

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Show Notes 06:54 - Checkout this article on the role of the user experience in product development.  11:51 - Try before you buy is reshaping how we purchase products. 20:38 - Checkout IBM's demos here.   Connect with the Team Producer Liam Seston - LinkedIn. Producer Lana Cosic - LinkedIn. Producer Meighann Helene - LinkedIn.  Host Al Martin - LinkedIn and Twitter. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.