talk-data.com
Listen
2025-01-06 at 13:00
Battling Digital Marketing Fraud with Rich Kahn
Hosts & Guests
Description
Today, we’re joined by Rich Kahn, Co-Founder and CEO of Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about: Why digital marketing is a hot spot for fraudstersThe numerous benefits of reducing fraudHow to increase Return on Ad Spend (ROAS)Who is taking better advantage of AI: fraudsters or those battling fraud?