In a world where every decision is data-driven, quality is the difference between insight and noise. At Picnic, Europe’s fastest-growing online supermarket, data quality is not just a technical challenge—it’s the invisible engine behind an AI-driven supply chain that delivers millions of groceries on time, with zero food waste. In this keynote we will share how a relentless focus on data quality fuels innovation, drives operational excellence, and reshapes the customer experience. Discover how Picnic blends automation, culture, and cutting-edge tooling to turn data into a strategic asset—delivering impact at scale. Get inspired to rethink data quality as a catalyst for transformation—not just hygiene.