Discover how Vertex Search Commerce revolutionizes e-commerce by delivering world-class, personalized experiences that truly delight customers. Learn how strategic migration to this intelligent search engine, focusing on robust data pipelines and embracing AI-powered ranking, can significantly reduce zero-result searches and dynamically showcase trending items. This talk delves into the critical role of A/B testing in objectively measuring the transformative power of Vertex Search. We'll explore how rigorous experimentation allows us to not only measure the positive impact but also to identify and rectify any underlying configuration issues. Discover how a data-driven approach through meticulous A/B testing ensures Vertex Search is at peak performance, enabling you to fine-tune your implementation and be at the forefront of AI-powered product discovery landscape.