Discover how Vertex Search Commerce revolutionizes e-commerce by delivering world-class, personalized experiences that truly delight customers. Learn how strategic migration to this intelligent search engine, focusing on robust data pipelines and embracing AI-powered ranking, can significantly reduce zero-result searches and dynamically showcase trending items. This talk delves into the critical role of A/B testing in objectively measuring the transformative power of Vertex Search. We'll explore how rigorous experimentation allows us to not only measure the positive impact but also to identify and rectify any underlying configuration issues. Discover how a data-driven approach through meticulous A/B testing ensures Vertex Search is at peak performance, enabling you to fine-tune your implementation and be at the forefront of AI-powered product discovery landscape.

Unlock the true potential of your e-commerce platform by delivering exceptional product discovery experiences. This session delves into the nuances of transitioning to intelligent search with Vertex AI Search for Commerce. Discover how to architect robust and scalable data pipelines for catalog and event ingestion, the very foundation for personalized product discovery and delighted users. We'll explore the anatomy of critical data like search events and demonstrate how a thoughtful approach to data ingestion, which directly fuels the quality of your search results. More than just search, we'll unveil how combining these APIs unlocks opportunities for implementing creative and engaging features, paving the way for innovative experiences like conversational commerce. Join us to learn how to transform your search into a revenue-driving engine.