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Google Cloud Next session 2025-04-11 at 16:15

Beyond the Search Bar: Crafting Engaging E-commerce Experiences with AI

Description

Unlock the true potential of your e-commerce platform by delivering exceptional product discovery experiences. This session delves into the nuances of transitioning to intelligent search with Vertex AI Search for Commerce. Discover how to architect robust and scalable data pipelines for catalog and event ingestion, the very foundation for personalized product discovery and delighted users. We'll explore the anatomy of critical data like search events and demonstrate how a thoughtful approach to data ingestion, which directly fuels the quality of your search results. More than just search, we'll unveil how combining these APIs unlocks opportunities for implementing creative and engaging features, paving the way for innovative experiences like conversational commerce. Join us to learn how to transform your search into a revenue-driving engine.