According to a recent EY survey, 53% of Retail & CPG executives rank changing consumer preferences as a top pressure, even above profitability and margin concerns. Customer Data Platforms (CDPs) are vital in this scenario, enabling brands to understand, predict customer needs and offer hyper personalized experiences. Despite the recent surge in CDP investments, many marketers still grapple with achieving meaningful ROI. In this session, we will demonstrate through live examples how to extract actionable insights from your CDP, prioritize efforts, and drive actions to boost your marketing ROI.