To accelerate growth, the National Rugby League (NRL) aimed to enhance its fan and participant experience. Using Fivetran as the cornerstone of its modern data stack, NRL centralised data with high-performance pipelines, enabling fast, accurate reporting and real-time insights. They successfully built a Single Customer View (SCV), providing a unified understanding of fans and participants. Learn how NRL transforms its data into a strategic asset to enable smarter decisions and long-term impact.