DuckDB is the best way to execute SQL on a single node. But with its embedding-friendly nature, it makes an excellent foundation for building distributed systems. George Fraser, CEO of Fivetran, will tell us how Fivetran used DuckDB to power its Iceberg data lake writer—coordinating thousands of small, parallel tasks across a fleet of workers, each running DuckDB queries on bounded datasets. The result is a high-throughput, dual-format (Iceberg + Delta) data lake architecture where every write scales linearly, snapshots stay perfectly in sync, and performance rivals a commercial database while remaining open and portable.

Boels Rental is one of Europe’s leading providers of equipment and tool hire. The Data & Analytics program sought to unify data on Snowflake, standardize analytics, and establish a cohesive framework for data-driven decision-making.

In this session, Roy Louvenberg and Ralph Knoops at Boels Rental, will share how the team leveraged Fivetran to rapidly and securely connect diverse data sources into a single central platform—empowering business operations, driving insights, and maximizing ROI.

Join this session to discover:

•Why fresh, reliable data is essential for analytics and business processes at Boels Rental •How Fivetran enables seamless integration from a wide range of sources, including SAP S/4HANA, Db2, and SQL Server

With Fivetran and DBT becoming a common tooling pair, lets dive into how Fivetran can take care of our Extract, Loading and DBT to deal with the transformation logic. This tooling changes our data stack as we move closer to the domain and back to data modelling. We will look at the cost models and give some of the decision points to decide if this is valuable to your team and your business.

Date: 2025-10-23. Joint webinar showing how a modern data integration layer can transform Bayesian Marketing Mix Models (MMMs). From automated data ingestion and standardization with Fivetran connectors and dbt models to Bayesian inference and performance optimization with PyMC-Marketing. You will learn: unify ad and commerce data across platforms; transform standardized tables into model-ready datasets; run Bayesian MMMs with uncertainty quantification, adstock and saturation effects, and budget optimization; and scale a production-ready MMM pipeline across markets and brands. Start time: 15:00 UTC (8:00 PT / 11:00 ET / 5:00 Berlin).

Ryan Dolley, VP of Product Strategy at GoodData and co-host of Super Data Brothers podcast, joined Yuliia and Dumke to discuss the DBT-Fivetran merger and what it signals about the modern data stack's consolidation phase. After 16 years in BI and analytics, Ryan explains why BI adoption has been stuck at 27% for a decade and why simply adding AI chatbots won't solve it. He argues that at large enterprises, purchasing new software is actually the only viable opportunity to change company culture - not because of the features, but because it forces operational pauses and new ways of working. Ryan shares his take that AI will struggle with BI because LLMs are trained to give emotionally satisfying answers rather than accurate ones. Ryan Dolley linkedin

Discover how to turn your customer data into actionable insights using Generative AI. In this session, you'll see how Fivetran and dbt make it easy to prepare data from platforms like HubSpot and Zendesk, and how to use that data to power a Gen AI app that answers your business questions in real time.

Discover how to turn your customer data into actionable insights using Generative AI. In this session, you'll see how Fivetran and dbt make it easy to prepare data from platforms like HubSpot and Zendesk, and how to use that data to power a Gen AI app that answers your business questions in real time.

Let’s kick off Coalesce 2025 with a bang! At our opening keynote, you’ll hear how dbt is redefining data work in the age of AI. You’ll hear from dbt Labs CEO and Founder Tristan Handy for his perspective on how AI is rapidly pushing our industry forward and how the dbt Fusion engine is redefining the dbt standard. Tristan will also be joined by Fivetran CEO George Fraser as they discuss their shared vision of an open data infrastructure. dbt Labs product and technical leaders will also share the latest innovations in dbt including: how Fusion is making the development experience more efficient and intelligent than ever before, and our progress on embedded cost optimization and AI experiences designed to help our users expedite workflows while keeping costs and data quality in check. Throughout, dbt customers and partners will connect the dots between dbt’s vision and product roadmap with real-world customer outcomes. Get a front-row seat to the action. For our Coalesce Online attendees, join us on Slack in #coalesce-2025 to stay connected during keynote!

EQT, a global investment organization specializing in private capital, infrastructure, and real assets, has transformed its data operations by fully adopting the modern data stack. As a cloud-native company with hundreds of internal and external data sources — from YouTube to Google Cloud Storage — EQT needed a scalable, centralized solution to ingest and transform data for complex financial use cases. Their journey took them from fragmented, Excel-based workflows to a robust, integrated data pipeline powered by Fivetran.

In this session, you’ll learn how:

•EQT streamlined external data ingestion and broke down data silos •How a unified data pipeline supports scalable financial analytics and decision-making •Fivetran’s ease of use, connector maintenance, and cost-effectiveness made it the clear choice

As a global leader in integrated payments, Planet faced the challenge of harnessing vast amounts of data across regions, systems, and customers. In this session, Ben Hughes, SVP Data at Planet, will reveal how partnering with Fivetran and Snowflake helped Planet automate data movement, centralise insights, and empower teams with trusted data at scale. Attendees will walk away with actionable insights into building a resilient, scalable data stack that not only supports today’s reporting needs but also fuels tomorrow’s innovation.

It's all about acquisitions, acquisitions, acquisitions! Matt Housley joins me to tackle the biggest rumor in the data world this week: the potential acquisition of dbt Labs by Fivetran. This news sparks a wide-ranging discussion on the inevitable consolidation of the Modern Data Stack, a trend we predicted as the era of zero-interest-rate policy ended. We also talk about financial pressures, vendor exposure to the rise of AI, the future of data tooling, and more.

Collecter et analyser la donnée ne suffit plus. Trop souvent, les organisations accumulent des volumes massifs d’informations sans parvenir à les transformer en décisions, en actions concrètes ou en valeur métier. Résultat : des opportunités manquées, une frustration des équipes et un décalage croissant entre les investissements data et l’impact réel sur le business. C’est là qu’intervient la notion de donnée activée. Grâce à des solutions modernes comme Fivetran, qui simplifie et automatise l’intégration, et Census, qui rend la donnée actionnable directement dans les outils métier, les équipes peuvent enfin franchir un cap. Elles ne se limitent plus à produire des tableaux de bord, mais activent la donnée là où elle crée de la valeur : dans les campagnes marketing, l’expérience client, les ventes ou encore les opérations. Dans cette session, Boris Jabes, fondateur de Census, désormais intégré à Fivetran partagera sa vision et ses meilleures pratiques pour aider les équipes data à passer réellement de la donnée à l’action, accélérer leurs initiatives, notamment en IA, et amplifier leur impact dans toute l’organisation.

RSG Group – the global fitness powerhouse behind Gold’s Gym, McFIT, and JOHN REED – modernized its fragmented, manual data infrastructure into a scalable, low-maintenance analytics platform using Snowflake, Fivetran, and Coalesce. With a lean team and growing data needs across 900+ studios in 30 countries, the company replaced brittle pipelines and slow onboarding with automated ingestion, governed transformations, and self-service analytics. In this session, Head of Data & Business Intelligence Christopher Rüge will share how RSG Group reduced data integration time from 80 hours to 30 minutes, established end-to-end lineage and GDPR compliance with Coalesce, enabled data-driven decisions, and a strong foundation for AI use cases like personalization, churn prediction, and operational insights.

At this session, Sascha Urban, VP of Data at Blinkist, will reveal how his team went from data chaos to driving measurable business impact. Learn the three mindset shifts that freed up 30% of engineering time and turned a cost center into a true revenue driver.

Les entreprises font face à une explosion des données, dispersées dans des systèmes cloisonnés qui

freinent l’efficacité et l’innovation. La centralisation des données change la donne : en créant une source

unique de vérité, elle permet d’exploiter tout le potentiel des données, de générer des insights

actionnables et de soutenir l’IA et la prise de décision stratégique.

Dans cette session, vous découvrirez :

● Les défis des données fragmentées et verrouillées

● Comment la centralisation accélère l’efficacité opérationnelle et l’innovation

● Une démonstration live intégrant Fivetran, dbt et Census pour illustrer la synchronisation des

données et le lead scoring dans Salesforce, le tout en moins de dix minutes

In this 20-minute session, you'll learn how to build a custom Fivetran connector using the Fivetran Connector SDK and the Anthropic Workbench (AI Assistant) to integrate data from a custom REST API into Snowflake. 

You'll then learn how to create a Streamlit in Snowflake data application powering metrics and Snowflake Cortex AI-driven applications.

As the pioneers of the low-code market since 2001, enterprise software delivery solution OutSystems has evolved rapidly alongside the changing landscape of data. With a global presence and a vast community of over 750,000 members, OutSystems continues to leverage innovative tools, including data observability and generative AI, to help their customers succeed.

In this session, Pedro Sá Martins, Head of Data Engineering, will share the evolution of OutSystems’ data landscape, including how OutSystems has partnered with Snowflake, Fivetran and Monte Carlo to address their modern data challenges. He’ll share best practices for implementing scalable data quality programs to drive innovative technologies, as well as what’s on the data horizon for the OutSystems team.

In today’s landscape, data truly is the new currency. But unlocking its full value requires overcoming silos, ensuring trust and quality, and then applying the right AI and analytics capabilities to create real business impact. In this session, we’ll explore how Oakbrook Finance is tackling these challenges head-on — and the role that Fivetran and Databricks play in enabling that journey.

Oakbrook Finance is a UK-based consumer lender transforming how people access credit. By combining advanced data science with a customer-first approach, Oakbrook delivers fair, transparent, and flexible credit solutions — proving that lending can be both innovative and human-centred.