Ryan Dolley, VP of Product Strategy at GoodData and co-host of Super Data Brothers podcast, joined Yuliia and Dumke to discuss the DBT-Fivetran merger and what it signals about the modern data stack's consolidation phase. After 16 years in BI and analytics, Ryan explains why BI adoption has been stuck at 27% for a decade and why simply adding AI chatbots won't solve it. He argues that at large enterprises, purchasing new software is actually the only viable opportunity to change company culture - not because of the features, but because it forces operational pauses and new ways of working. Ryan shares his take that AI will struggle with BI because LLMs are trained to give emotionally satisfying answers rather than accurate ones. Ryan Dolley linkedin

It's all about acquisitions, acquisitions, acquisitions! Matt Housley joins me to tackle the biggest rumor in the data world this week: the potential acquisition of dbt Labs by Fivetran. This news sparks a wide-ranging discussion on the inevitable consolidation of the Modern Data Stack, a trend we predicted as the era of zero-interest-rate policy ended. We also talk about financial pressures, vendor exposure to the rise of AI, the future of data tooling, and more.

Ever wonder how companies in the crowded data and AI space build powerful alliances to drive revenue and growth? In this episode, I sit down with Eleanor Thompson, a partnerships expert based in London and founder of a successful partnerships consultancy. Drawing from her experience running the partner program at Fivetran during its hyper-growth phase, Eleanor shares the essential strategies for building a successful partnership ecosystem from the ground up. We also also discuss the mental fortitude required for entrepreneurship, drawing surprising parallels between running a business and competing in high-intensity fitness events like Hyrox.

Tune in to learn: The fundamental reasons why partnerships are critical for expanding your reach and generating revenue. When is the right time for a startup to focus on partnerships (hint: it's not day one). Eleanor's "4A" framework (Alignment, Ability, Audience, Accountability) for identifying the perfect partner. The key roles, from Partner Sales Engineers to Partner Ops, needed to build a successful partnerships team. Red flags to watch for when a potential partner is more focused on margin than customer value. How AI can be used to identify ideal partners and even predict their future success.

Find Eleanor Thompson online: LinkedIn: Eleanor Thompson Website: https://branchworks.io

BusinessPartnerships #DataEngineering #AI #Entrepreneurship #Tech #Startup #GoToMarket

Timestamps 00:49 - Who is Eleanor Thompson? 02:25 - Why Do Business Partnerships Exist? 05:26 - When is the Right Time for a Company to Start Building Partnerships? 06:40 - The 4A Framework for Defining Your Ideal Partner Profile 08:20 - Joe's Experience Partnering with Big Tech 12:33 - How to Structure a Partnerships Team in a Growing Tech Company 20:49 - What is Partner Operations and Why is It a Critical Hire? 22:30 - The Importance of Trust and Referral Fees 25:15 - Eleanor's Journey as an "Accidental CEO" 30:10 - The Mental Fitness and Resilience Required to Be a Founder 41:20 - How to Use AI in Your Partnership Strategy 45:00 - How to Spot a Good Partner on the Very First Call 46:33 - Red Flags to Watch For in Potential Partners 51:35 - How Fitness and Hyrox Competitions Fuel Business Success 59:45 - Where to Find Eleanor Thompson

Fivetran recently passed $300 million ARR and has over 7,000 customers globally. Taylor Brown, the cofounder and COO of Fivetran, joins the show to talk about Fivetran's moat, the impact of AI on the data ingestion space, and open table formats and catalogs.  For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com. The Analytics Engineering Podcast is sponsored by dbt Labs.

The sheer number of tools and technologies that can infiltrate your work processes can be overwhelming. Choosing the right ones to invest in is critical, but how do you know where to start? What steps should you take to build a solid, scalable data infrastructure that can handle the growth of your business? And with AI becoming a central focus for many organizations, how can you ensure that your data strategy is aligned to support these initiatives? It’s no longer just about managing data; it’s about future-proofing your organization. Taylor Brown is the COO and Co-Founder of Fivetran, the global leader in data movement. With a vision to simplify data connectivity and accessibility, Taylor has been instrumental in transforming the way organizations manage their data infrastructure. Fivetran has grown rapidly, becoming a trusted partner for thousands of companies worldwide. Taylor's expertise in technology and business strategy has positioned Fivetran at the forefront of the data integration industry, driving innovation and empowering businesses to harness the full potential of their data. Prior to Fivetran, Taylor honed his skills in various tech startups, bringing a wealth of experience and a passion for problem-solving to his entrepreneurial ventures. In the episode, Richie and Taylor explore the biggest challenges in data engineering, how to find the right tools for your data stack, defining the modern data stack, federated data, data fabrics, data meshes, data strategy vs organizational structure, self-service data, data democratization, AI’s impact on data and much more.  Links Mentioned in the Show: FivetranConnect with TaylorCareer Track: Data Engineer in PythonRelated Episode: Effective Data Engineering with Liya Aizenberg, Director of Data Engineering at AwayRewatch sessions from RADAR: AI Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

Generative AI's transformative power underscores the critical need for high-quality data. In this session, Barr Moses, CEO of Monte Carlo Data, Prukalpa Sankar, Cofounder at Atlan, and George Fraser, CEO at Fivetran, discuss the nuances of scaling data quality for generative AI applications, highlighting the unique challenges and considerations that come into play. Throughout the session, they share best practices for data and AI leaders to navigate these challenges, ensuring that governance remains a focal point even amid the AI hype cycle. Links Mentioned in the Show: Rewatch Session from RADAR: AI Edition New to DataCamp? Learn on the go using the DataCamp mobile app Empower your business with world-class data and AI skills with DataCamp for business

We talked about:

Adrian’s background The benefits of freelancing Having an agency vs freelancing What let Adrian switch over from freelancing The conception of DLT (Growth Full Stack) The investment required to start a company Growth through the provision of services Growth through teaching (product-market fit) Moving on to creating docs Adrian’s current role Strategic partnerships and community growth through DocDB Plans for the future of DLT DLT vs Airbyte vs Fivetran Adrian’s resource recommendations

Links:

Adrian's LinkedIn: https://www.linkedin.com/in/data-team/ Twitter: https://twitter.com/dlt_library Github: https://github.com/dlt-hub/dlt Website: https://dlthub.com/docs/intro

Free ML Engineering course: http://mlzoomcamp.com Join DataTalks.Club: https://datatalks.club/slack.html Our events: https://datatalks.club/events.html

Summary

Cloud data warehouses and the introduction of the ELT paradigm has led to the creation of multiple options for flexible data integration, with a roughly equal distribution of commercial and open source options. The challenge is that most of those options are complex to operate and exist in their own silo. The dlt project was created to eliminate overhead and bring data integration into your full control as a library component of your overall data system. In this episode Adrian Brudaru explains how it works, the benefits that it provides over other data integration solutions, and how you can start building pipelines today.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management Introducing RudderStack Profiles. RudderStack Profiles takes the SaaS guesswork and SQL grunt work out of building complete customer profiles so you can quickly ship actionable, enriched data to every downstream team. You specify the customer traits, then Profiles runs the joins and computations for you to create complete customer profiles. Get all of the details and try the new product today at dataengineeringpodcast.com/rudderstack You shouldn't have to throw away the database to build with fast-changing data. You should be able to keep the familiarity of SQL and the proven architecture of cloud warehouses, but swap the decades-old batch computation model for an efficient incremental engine to get complex queries that are always up-to-date. With Materialize, you can! It’s the only true SQL streaming database built from the ground up to meet the needs of modern data products. Whether it’s real-time dashboarding and analytics, personalization and segmentation or automation and alerting, Materialize gives you the ability to work with fresh, correct, and scalable results — all in a familiar SQL interface. Go to dataengineeringpodcast.com/materialize today to get 2 weeks free! This episode is brought to you by Datafold – a testing automation platform for data engineers that finds data quality issues before the code and data are deployed to production. Datafold leverages data-diffing to compare production and development environments and column-level lineage to show you the exact impact of every code change on data, metrics, and BI tools, keeping your team productive and stakeholders happy. Datafold integrates with dbt, the modern data stack, and seamlessly plugs in your data CI for team-wide and automated testing. If you are migrating to a modern data stack, Datafold can also help you automate data and code validation to speed up the migration. Learn more about Datafold by visiting dataengineeringpodcast.com/datafold Your host is Tobias Macey and today I'm interviewing Adrian Brudaru about dlt, an open source python library for data loading

Interview

Introduction How did you get involved in the area of data management? Can you describe what dlt is and the story behind it?

What is the problem you want to solve with dlt? Who is the target audience?

The obvious comparison is with systems like Singer/Meltano/Airbyte in the open source space, or Fivetran/Matillion/etc. in the commercial space. What are the complexities or limitations of those tools that leave an opening for dlt? Can you describe how dlt is implemented? What are the benefits of building it in Python? How have the design and goals of the project changed since you first started working on it? How does that language choice influence the performance and scaling characteristics? What problems do users solve with dlt? What are the interfaces available for extending/customizing/integrating with dlt? Can you talk through the process of adding a new source/destination? What is the workflow for someone building a pipeline with dlt? How does the experience scale when supporting multiple connections? Given the limited scope of extract and load, and the composable design of dlt it seems like a purpose built companion to dbt (down to th

Summary

Data has been one of the most substantial drivers of business and economic value for the past few decades. Bob Muglia has had a front-row seat to many of the major shifts driven by technology over his career. In his recent book "Datapreneurs" he reflects on the people and businesses that he has known and worked with and how they relied on data to deliver valuable services and drive meaningful change.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management Introducing RudderStack Profiles. RudderStack Profiles takes the SaaS guesswork and SQL grunt work out of building complete customer profiles so you can quickly ship actionable, enriched data to every downstream team. You specify the customer traits, then Profiles runs the joins and computations for you to create complete customer profiles. Get all of the details and try the new product today at dataengineeringpodcast.com/rudderstack Your host is Tobias Macey and today I'm interviewing Bob Muglia about his recent book about the idea of "Datapreneurs" and the role of data in the modern economy

Interview

Introduction How did you get involved in the area of data management? Can you describe what your concept of a "Datapreneur" is?

How is this distinct from the common idea of an entreprenur?

What do you see as the key inflection points in data technologies and their impacts on business capabilities over the past ~30 years? In your role as the CEO of Snowflake you had a first-row seat for the rise of the "modern data stack". What do you see as the main positive and negative impacts of that paradigm?

What are the key issues that are yet to be solved in that ecosmnjjystem?

For technologists who are thinking about launching new ventures, what are the key pieces of advice that you would like to share? What do you see as the short/medium/long-term impact of AI on the technical, business, and societal arenas? What are the most interesting, innovative, or unexpected ways that you have seen business leaders use data to drive their vision? What are the most interesting, unexpected, or challenging lessons that you have learned while working on the Datapreneurs book? What are your key predictions for the future impact of data on the technical/economic/business landscapes?

Contact Info

LinkedIn

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Closing Announcements

Thank you for listening! Don't forget to check out our other shows. Podcast.init covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast helps you go from idea to production with machine learning. Visit the site to subscribe to the show, sign up for the mailing list, and read the show notes. If you've learned something or tried out a project from the show then tell us about it! Email [email protected]) with your story. To help other people find the show please leave a review on Apple Podcasts and tell your friends and co-workers

Links

Datapreneurs Book SQL Server Snowflake Z80 Processor Navigational Database System R Redshift Microsoft Fabric Databricks Looker Fivetran

Podcast Episode

Databricks Unity Catalog RelationalAI 6th Normal Form Pinecone Vector DB

Podcast Episode

Perplexity AI

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA Sponsored By: Rudderstack:

Introducing RudderStack Profiles. RudderStack Profiles takes the SaaS guesswork and SQL grunt work out of building complete customer profiles so you can quickly ship actionable, enriched data to every downstream team. You specify the customer traits, then Profiles runs the joins and computations for you to create complete customer profiles. Get all of the details and try the new product today at dataengineeringpodcast.com/rudderstackSupport Data Engineering Podcast

Summary

Business intelligence has gone through many generational shifts, but each generation has largely maintained the same workflow. Data analysts create reports that are used by the business to understand and direct the business, but the process is very labor and time intensive. The team at Omni have taken a new approach by automatically building models based on the queries that are executed. In this episode Chris Merrick shares how they manage integration and automation around the modeling layer and how it improves the organizational experience of business intelligence.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management Truly leveraging and benefiting from streaming data is hard - the data stack is costly, difficult to use and still has limitations. Materialize breaks down those barriers with a true cloud-native streaming database - not simply a database that connects to streaming systems. With a PostgreSQL-compatible interface, you can now work with real-time data using ANSI SQL including the ability to perform multi-way complex joins, which support stream-to-stream, stream-to-table, table-to-table, and more, all in standard SQL. Go to dataengineeringpodcast.com/materialize today and sign up for early access to get started. If you like what you see and want to help make it better, they're hiring across all functions! Your host is Tobias Macey and today I'm interviewing Chris Merrick about the Omni Analytics platform and how they are adding automatic data modeling to your business intelligence

Interview

Introduction How did you get involved in the area of data management? Can you describe what Omni Analytics is and the story behind it?

What are the core goals that you are trying to achieve with building Omni?

Business intelligence has gone through many evolutions. What are the unique capabilities that Omni Analytics offers over other players in the market?

What are the technical and organizational anti-patterns that typically grow up around BI systems?

What are the elements that contribute to BI being such a difficult product to use effectively in an organization?

Can you describe how you have implemented the Omni platform?

How have the design/scope/goals of the product changed since you first started working on it?

What does the workflow for a team using Omni look like?

What are some of the developments in the broader ecosystem that have made your work possible?

What are some of the positive and negative inspirations that you have drawn from the experience that you and your team-mates have gained in previous businesses?

What are the most interesting, innovative, or unexpected ways that you have seen Omni used?

What are the most interesting, unexpected, or challenging lessons that you have learned while working on Omni?

When is Omni the wrong choice?

What do you have planned for the future of Omni?

Contact Info

LinkedIn @cmerrick on Twitter

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Closing Announcements

Thank you for listening! Don't forget to check out our other shows. Podcast.init covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast helps you go from idea to production with machine learning. Visit the site to subscribe to the show, sign up for the mailing list, and read the show notes. If you've learned something or tried out a project from the show then tell us about it! Email [email protected]) with your story. To help other people find the show please leave a review on Apple Podcasts and tell your friends and co-workers

Links

Omni Analytics Stitch RJ Metrics Looker

Podcast Episode

Singer dbt

Podcast Episode

Teradata Fivetran Apache Arrow

Podcast Episode

DuckDB

Podcast Episode

BigQuery Snowflake

Podcast Episode

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA Sponsored By: Materialize:

Looking for the simplest way to get the freshest data possible to your teams? Because let's face it: if real-time were easy, everyone would be using it. Look no further than Materialize, the streaming database you already know how to use.

Materialize’s PostgreSQL-compatible interface lets users leverage the tools they already use, with unsurpassed simplicity enabled by full ANSI SQL support. Delivered as a single platform with the separation of storage and compute, strict-serializability, active replication, horizontal scalability and workload isolation — Materialize is now the fastest way to build products with streaming data, drastically reducing the time, expertise, cost and maintenance traditionally associated with implementation of real-time features.

Sign up now for early access to Materialize and get started with the power of streaming data with the same simplicity and low implementation cost as batch cloud data warehouses.

Go to materialize.comSupport Data Engineering Podcast

Summary Data integration from source systems to their downstream destinations is the foundational step for any data product. With the increasing expecation for information to be instantly accessible, it drives the need for reliable change data capture. The team at Fivetran have recently introduced that functionality to power real-time data products. In this episode Mark Van de Wiel explains how they integrated CDC functionality into their existing product, discusses the nuances of different approaches to change data capture from various sources.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! You wake up to a Slack message from your CEO, who’s upset because the company’s revenue dashboard is broken. You’re told to fix it before this morning’s board meeting, which is just minutes away. Enter Metaplane, the industry’s only self-serve data observability tool. In just a few clicks, you identify the issue’s root cause, conduct an impact analysis⁠—and save the day. Data leaders at Imperfect Foods, Drift, and Vendr love Metaplane because it helps them catch, investigate, and fix data quality issues before their stakeholders ever notice they exist. Setup takes 30 minutes. You can literally get up and running with Metaplane by the end of this podcast. Sign up for a free-forever plan at dataengineeringpodcast.com/metaplane, or try out their most advanced features with a 14-day free trial. Mention the podcast to get a free "In Data We Trust World Tour" t-shirt. RudderStack helps you build a customer data platform on your warehouse or data lake. Instead of trapping data in a black box, they enable you to easily collect customer data from the entire stack and build an identity graph on your warehouse, giving you full visibility and control. Their SDKs make event streaming from any app or website easy, and their state-of-the-art reverse ETL pipelines enable you to send enriched data to any cloud tool. Sign up free… or just get the free t-shirt for being a listener of the Data Engineering Podcast at dataengineeringpodcast.com/rudder. Data teams are increasingly under pressure to deliver. According to a recent survey by Ascend.io, 95% in fact reported being at or over capacity. With 72% of data experts reporting demands on their team going up faster than they can hire, it’s no surprise they are increasingly turning to automation. In fact, while only 3.5% report having current investments in automation, 85% of data teams plan on investing in automation in the next 12 months. 85%!!! That’s where our friends at Ascend.io come in. The Ascend Data Automation Cloud provides a unified platform for data ingestion, transformation, orchestration, and observability. Ascend users love its declarative pipelines, powerful SDK, elegant UI, and extensible plug-in architecture, as well as its support for Python, SQL, Scala, and Java. Ascend automates workloads on Snowflake, Databricks, BigQuery, and open source Spark, and can be deployed in AWS, Azure, or GCP. Go to dataengineeringpodcast.com/ascend and sign up for a free trial. If you’re a data engineering podcast listener, you get credits worth $5,000 when you become a customer. Your host is Tobias Macey and today I’m interviewing Mark Van de Wiel about Fivetran’s implementation of chang

Send us a text In this podcast we introduce you to the wonders of Airbyte with Frederik de Smedt. Airbyte is an open-source data pipeline platform that serves as an alternative to Stitch data and Fivetran.

Check out more about Airbyte here: GithubOfficial websiteTour de Tools is brought to you by Dataroots Music from Uppbeat (free for Creators!)thumbnail: the official logo of airbyte

Summary The interfaces and design cues that a tool offers can have a massive impact on who is able to use it and the tasks that they are able to perform. With an eye to making data workflows more accessible to everyone in an organization Raj Bains and his team at Prophecy designed a powerful and extensible low-code platform that lets technical and non-technical users scale data flows without forcing everyone into the same layers of abstraction. In this episode he explores the tension between code-first and no-code utilities and how he is working to balance the strengths without falling prey to their shortcomings.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Atlan is a collaborative workspace for data-driven teams, like Github for engineering or Figma for design teams. By acting as a virtual hub for data assets ranging from tables and dashboards to SQL snippets & code, Atlan enables teams to create a single source of truth for all their data assets, and collaborate across the modern data stack through deep integrations with tools like Snowflake, Slack, Looker and more. Go to dataengineeringpodcast.com/atlan today and sign up for a free trial. If you’re a data engineering podcast listener, you get credits worth $3000 on an annual subscription So now your modern data stack is set up. How is everyone going to find the data they need, and understand it? Select Star is a data discovery platform that automatically analyzes & documents your data. For every table in Select Star, you can find out where the data originated, which dashboards are built on top of it, who’s using it in the company, and how they’re using it, all the way down to the SQL queries. Best of all, it’s simple to set up, and easy for both engineering and operations teams to use. With Select Star’s data catalog, a single source of truth for your data is built in minutes, even across thousands of datasets. Try it out for free and double the length of your free trial today at dataengineeringpodcast.com/selectstar. You’ll also get a swag package when you continue on a paid plan. Your host is Tobias Macey and today I’m interviewing Raj Bains about how improving the user experience for data tools can make your work as a data engineer better and easier

Interview

Introduction How did you get involved in the area of data management? What are the broad categories of data tool designs that are available currently and how does that impact what is possible with them?

What are the points of friction that are introduced by the tools? Can you share some of the types of workarounds or wasted effort that are made necessary by those design elements?

What are the core design principles that you have built into Prophecy to address these shortcomings?

How do those user experience changes improve the quality and speed of work for data engineers?

How has the Prophecy platform changed since we last spoke almost a year ago? What are the tradeoffs of low code systems for productivity vs. flexibility and creativity? What are the most interesting, innovative, or unexpected approaches to developer experience that you have seen for data tools? What are the most interesting, unexpected, or challenging lessons that you have learned while working on user experience optimization for data tooling at Prophecy? When is it more important to optimize for computational efficiency over developer productivity? What do you have planned for the future of Prophecy?

Contact Info

LinkedIn @_raj_bains on Twitter

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Closing Announcements

Thank you for listening! Don’t forget to check out our other show, Podcast.init to learn about the Python language, its community, and the innovative ways it is being used. Visit the site to subscribe to the show, sign up for the mailing list, and read the show notes. If you’ve learned something or tried out a project from the show then tell us about it! Email [email protected]) with your story. To help other people find the show please leave a review on iTunes and tell your friends and co-workers

Links

Prophecy

Podcast Episode

CUDA Clustrix Hortonworks Apache Hive Compilerworks

Podcast Episode

Airflow Databricks Fivetran

Podcast Episode

Airbyte

Podcast Episode

Streamsets Change Data Capture Apache Pig Spark Scala Ab Initio Type 2 Slowly Changing Dimensions AWS Deequ Matillion

Podcast Episode

Prophecy SaaS

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA

Support Data Engineering Podcast

Summary Collecting, integrating, and activating data are all challenging activities. When that data pertains to your customers it can become even more complex. To simplify the work of managing the full flow of your customer data and keep you in full control the team at Rudderstack created their eponymous open source platform that allows you to work with first and third party data, as well as build and manage reverse ETL workflows. In this episode CEO and founder Soumyadeb Mitra explains how Rudderstack compares to the various other tools and platforms that share some overlap, how to set it up for your own data needs, and how it is architected to scale to meet demand.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Today’s episode is Sponsored by Prophecy.io – the low-code data engineering platform for the cloud. Prophecy provides an easy-to-use visual interface to design & deploy data pipelines on Apache Spark & Apache Airflow. Now all the data users can use software engineering best practices – git, tests and continuous deployment with a simple to use visual designer. How does it work? – You visually design the pipelines, and Prophecy generates clean Spark code with tests on git; then you visually schedule these pipelines on Airflow. You can observe your pipelines with built in metadata search and column level lineage. Finally, if you have existing workflows in AbInitio, Informatica or other ETL formats that you want to move to the cloud, you can import them automatically into Prophecy making them run productively on Spark. Create your free account today at dataengineeringpodcast.com/prophecy. The only thing worse than having bad data is not knowing that you have it. With Bigeye’s data observability platform, if there is an issue with your data or data pipelines you’ll know right away and can get it fixed before the business is impacted. Bigeye let’s data teams measure, improve, and communicate the quality of your data to company stakeholders. With complete API access, a user-friendly interface, and automated yet flexible alerting, you’ve got everything you need to establish and maintain trust in your data. Go to dataengineeringpodcast.com/bigeye today to sign up and start trusting your analyses. Your host is Tobias Macey and today I’m interviewing Soumyadeb Mitra about his experience as the founder of Rudderstack and its role in your data platform

Interview

Introduction How did you get involved in the area of data management? Can you describe what Rudderstack is and the story behind it? What are the main use cases that Rudderstack is designed to support? Who are the target users of Rudderstack?

How does the availability of the managed cloud service change the user profiles that you can target? How do these user profiles influence your focus and prioritization of features and user experience?

How would you characterize the position of Rudderstack in the current data ecosystem?

What other tools/systems might you replace with Rudderstack?

How do you think about the application of Rudderstack compared to tools for data integration (e.g. Singer, Stitch, Fivetran) and reverse ETL (e.g. Grouparoo, Hightouch, Census)? Can you describe how the Rudderstack platform is desig

Summary This has been an active year for the data ecosystem, with a number of new product categories and substantial growth in existing areas. In an attempt to capture the zeitgeist Maura Church, David Wallace, Benn Stancil, and Gleb Mezhanskiy join the show to reflect on the past year and share their thought son the year to come.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Struggling with broken pipelines? Stale dashboards? Missing data? If this resonates with you, you’re not alone. Data engineers struggling with unreliable data need look no further than Monte Carlo, the world’s first end-to-end, fully automated Data Observability Platform! In the same way that application performance monitoring ensures reliable software and keeps application downtime at bay, Monte Carlo solves the costly problem of broken data pipelines. Monte Carlo monitors and alerts for data issues across your data warehouses, data lakes, ETL, and business intelligence, reducing time to detection and resolution from weeks or days to just minutes. Start trusting your data with Monte Carlo today! Visit dataengineeringpodcast.com/montecarlo to learn more. The first 10 people to request a personalized product tour will receive an exclusive Monte Carlo Swag box. Are you bored with writing scripts to move data into SaaS tools like Salesforce, Marketo, or Facebook Ads? Hightouch is the easiest way to sync data into the platforms that your business teams rely on. The data you’re looking for is already in your data warehouse and BI tools. Connect your warehouse to Hightouch, paste a SQL query, and use their visual mapper to specify how data should appear in your SaaS systems. No more scripts, just SQL. Supercharge your business teams with customer data using Hightouch for Reverse ETL today. Get started for free at dataengineeringpodcast.com/hightouch. Your host is Tobias Macey and today I’m interviewing Maura Church, David Wallace, Benn Stancil, and Gleb Mezhanskiy about the key themes of 2021 in the data ecosystem and what to expect for next year

Interview

Introduction

How did you get involved in the area of data management?

What were the main themes that you saw data practitioners and vendors focused on this year?

What is the major bottleneck for Data teams in 2021? Will it be the same in 2022? One of the ways to reason about progress in any domain is to look at what was the primary bottleneck of further progress (data adoption for decision making) at different points in time. In the data domain, we have seen a number of bottlenecks, for example, scaling data platforms, the answer to which was Hadoop and on-prem columnar stores and then cloud data warehouses such as Snowflake & BigQuery. Then the problem was data integration and transformation which was solved by data integration vendors and frameworks such as Fivetran / Airbyte, modern orchestration frameworks such as Dagster & dbt and “reverse-ETL” Hightouch. What is the main challenge now?

Will SQL be challenged as a primary interface to analytical data? In 2020 we’ve seen a few launches of post-SQL languages such as Malloy, Preql, metric layer query languages from Transform and Supergrain.

To what extent does speed matter? Over the past

Summary The data that you have access to affects the questions that you can answer. By using external data sources you can drastically increase the range of analysis that is available to your organization. The challenge comes in all of the operational aspects of finding, accessing, organizing, and serving that data. In this episode Mark Hookey discusses how he and his team at Demyst do all of the DataOps for external data sources so that you don’t have to, including the systems necessary to organize and catalog the various collections that they host, the various serving layers to provide query interfaces that match your platform, and the utility of having a single place to access a multitude of information. If you are having trouble answering questions for your business with the data that you generate and collect internally, then it is definitely worthwhile to explore the information available from external sources.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Struggling with broken pipelines? Stale dashboards? Missing data? If this resonates with you, you’re not alone. Data engineers struggling with unreliable data need look no further than Monte Carlo, the world’s first end-to-end, fully automated Data Observability Platform! In the same way that application performance monitoring ensures reliable software and keeps application downtime at bay, Monte Carlo solves the costly problem of broken data pipelines. Monte Carlo monitors and alerts for data issues across your data warehouses, data lakes, ETL, and business intelligence, reducing time to detection and resolution from weeks or days to just minutes. Start trusting your data with Monte Carlo today! Visit dataengineeringpodcast.com/montecarlo to learn more. The first 10 people to request a personalized product tour will receive an exclusive Monte Carlo Swag box. Are you bored with writing scripts to move data into SaaS tools like Salesforce, Marketo, or Facebook Ads? Hightouch is the easiest way to sync data into the platforms that your business teams rely on. The data you’re looking for is already in your data warehouse and BI tools. Connect your warehouse to Hightouch, paste a SQL query, and use their visual mapper to specify how data should appear in your SaaS systems. No more scripts, just SQL. Supercharge your business teams with customer data using Hightouch for Reverse ETL today. Get started for free at dataengineeringpodcast.com/hightouch. Your host is Tobias Macey and today I’m interviewing Mark Hookey about Demyst Data, a platform for operationalizing external data

Interview

Introduction How did you get involved in the area of data management? Can you describe what Demyst is and the story behind it?

What are the services and systems that you provide for organizations to incorporate external sources in their data workflows? Who are your target customers?

What are some examples of data sets that an organization might want to use in their analytics?

How are these different from SaaS data that an organization might integrate with tools such as Stitcher and Fivetran?

What are some of the challenges that are introduced by working with these external data sets?

If an organization isn’t using Demyst what are some

Summary The world of business is becoming increasingly dependent on information that is accurate up to the minute. For analytical systems, the only way to provide this reliably is by implementing change data capture (CDC). Unfortunately, this is a non-trivial undertaking, particularly for teams that don’t have extensive experience working with streaming data and complex distributed systems. In this episode Raghu Murthy, founder and CEO of Datacoral, does a deep dive on how he and his team manage change data capture pipelines in production.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Modern Data teams are dealing with a lot of complexity in their data pipelines and analytical code. Monitoring data quality, tracing incidents, and testing changes can be daunting and often takes hours to days. Datafold helps Data teams gain visibility and confidence in the quality of their analytical data through data profiling, column-level lineage and intelligent anomaly detection. Datafold also helps automate regression testing of ETL code with its Data Diff feature that instantly shows how a change in ETL or BI code affects the produced data, both on a statistical level and down to individual rows and values. Datafold integrates with all major data warehouses as well as frameworks such as Airflow & dbt and seamlessly plugs into CI workflows. Go to dataengineeringpodcast.com/datafold today to start a 30-day trial of Datafold. Once you sign up and create an alert in Datafold for your company data, they will send you a cool water flask. RudderStack’s smart customer data pipeline is warehouse-first. It builds your customer data warehouse and your identity graph on your data warehouse, with support for Snowflake, Google BigQuery, Amazon Redshift, and more. Their SDKs and plugins make event streaming easy, and their integrations with cloud applications like Salesforce and ZenDesk help you go beyond event streaming. With RudderStack you can use all of your customer data to answer more difficult questions and then send those insights to your whole customer data stack. Sign up free at dataengineeringpodcast.com/rudder today. Your host is Tobias Macey and today I’m interviewing Raghu Murthy about his recent work of making change data capture more accessible and maintainable

Interview

Introduction How did you get involved in the area of data management? Can you start by giving an overview of what CDC is and when it is useful? What are the alternatives to CDC?

What are the cases where a more batch-oriented approach would be preferable?

What are the factors that you need to consider when deciding whether to implement a CDC system for a given data integration?

What are the barriers to entry?

What are some of the common mistakes or misconceptions about CDC that you have encountered in your own work and while working with customers? How does CDC fit into a broader data platform, particularly where there are likely to be other data integration pipelines in operation? (e.g. Fivetran/Airbyte/Meltano/custom scripts) What are the moving pieces in a CDC workflow that need to be considered as you are designing the system?

What are some examples of the configuration changes necessary in source systems to provide

Summary Data integration is a critical piece of every data pipeline, yet it is still far from being a solved problem. There are a number of managed platforms available, but the list of options for an open source system that supports a large variety of sources and destinations is still embarrasingly short. The team at Airbyte is adding a new entry to that list with the goal of making robust and easy to use data integration more accessible to teams who want or need to maintain full control of their data. In this episode co-founders John Lafleur and Michel Tricot share the story of how and why they created Airbyte, discuss the project’s design and architecture, and explain their vision of what an open soure data integration platform should offer. If you are struggling to maintain your extract and load pipelines or spending time on integrating with a new system when you would prefer to be working on other projects then this is definitely a conversation worth listening to.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Modern Data teams are dealing with a lot of complexity in their data pipelines and analytical code. Monitoring data quality, tracing incidents, and testing changes can be daunting and often takes hours to days. Datafold helps Data teams gain visibility and confidence in the quality of their analytical data through data profiling, column-level lineage and intelligent anomaly detection. Datafold also helps automate regression testing of ETL code with its Data Diff feature that instantly shows how a change in ETL or BI code affects the produced data, both on a statistical level and down to individual rows and values. Datafold integrates with all major data warehouses as well as frameworks such as Airflow & dbt and seamlessly plugs into CI workflows. Go to dataengineeringpodcast.com/datafold today to start a 30-day trial of Datafold. Once you sign up and create an alert in Datafold for your company data, they will send you a cool water flask. RudderStack’s smart customer data pipeline is warehouse-first. It builds your customer data warehouse and your identity graph on your data warehouse, with support for Snowflake, Google BigQuery, Amazon Redshift, and more. Their SDKs and plugins make event streaming easy, and their integrations with cloud applications like Salesforce and ZenDesk help you go beyond event streaming. With RudderStack you can use all of your customer data to answer more difficult questions and then send those insights to your whole customer data stack. Sign up free at dataengineeringpodcast.com/rudder today. Your host is Tobias Macey and today I’m interviewing Michel Tricot and John Lafleur about Airbyte, an open source framework for building data integration pipelines.

Interview

Introduction How did you get involved in the area of data management? Can you start by explaining what Airbyte is and the story behind it? Businesses and data engineers have a variety of options for how to manage their data integration. How would you characterize the overall landscape and how does Airbyte distinguish itself in that space? How would you characterize your target users?

How have those personas instructed the priorities and design of Airbyte? What do you see as the benefits and tradeoffs of a UI oriented data integration platform as compared to a code first approach?

what are the complex/challenging elements of data integration that makes it such a slippery problem? motivation for creating open source ELT as a business Can you describe how the Airbyte platform is implemented?

What was your motivation for choosing Java as the primary language?

incidental complexity of forcing all connectors to be packaged as containers shortcomings of the Singer specification/motivation for creating a backwards incompatible interface perceived potential for community adoption of Airbyte specification tradeoffs of using JSON as interchange format vs. e.g. protobuf/gRPC/Avro/etc.

information lost when converting records to JSON types/how to preserve that information (e.g. field constraints, valid enums, etc.)

interfaces/extension points for integrating with other tools, e.g. Dagster abstraction layers for simplifying implementation of new connectors tradeoffs of storing all connectors in a monorepo with the Airbyte core

impact of community adoption/contributions

What is involved in setting up an Airbyte installation? What are the available axes for scaling an Airbyte deployment? challenges of setting up and maintaining CI environment for Airbyte How are you managing governance and long term sustainability of the project? What are some of the most interesting, unexpected, or innovative ways that you have seen Airbyte used? What are the most interesting, unexpected, or challenging lessons that you have learned while building Airbyte? When is Airbyte the wrong choice? What do you have planned for the future of the project?

Contact Info

Michel

LinkedIn @MichelTricot on Twitter michel-tricot on GitHub

John

LinkedIn @JeanLafleur on Twitter johnlafleur on GitHub

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Links

Airbyte Liveramp Fivetran

Podcast Episode

Stitch Data Matillion DataCoral

Podcast Episode

Singer Meltano

Podcast Episode

Airflow

Podcast.init Episode

Kotlin Docker Monorepo Airbyte Specification Great Expectations

Podcast Episode

Dagster

Data Engineering Podcast Episode Podcast.init Episode

Prefect

Podcast Episode

DBT

Podcast Episode

Kubernetes Snowflake

Podcast Episode

Redshift Presto Spark Parquet

Podcast Episode

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA

Support Data Engineering Podcast

Summary Data warehouses have gone through many transformations, from standard relational databases on powerful hardware, to column oriented storage engines, to the current generation of cloud-native analytical engines. SnowflakeDB has been leading the charge to take advantage of cloud services that simplify the separation of compute and storage. In this episode Kent Graziano, chief technical evangelist for SnowflakeDB, explains how it is differentiated from other managed platforms and traditional data warehouse engines, the features that allow you to scale your usage dynamically, and how it allows for a shift in your workflow from ETL to ELT. If you are evaluating your options for building or migrating a data platform, then this is definitely worth a listen.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With 200Gbit private networking, scalable shared block storage, and a 40Gbit public network, you’ve got everything you need to run a fast, reliable, and bullet-proof data platform. If you need global distribution, they’ve got that covered too with world-wide datacenters including new ones in Toronto and Mumbai. And for your machine learning workloads, they just announced dedicated CPU instances. Go to dataengineeringpodcast.com/linode today to get a $20 credit and launch a new server in under a minute. And don’t forget to thank them for their continued support of this show! You listen to this show to learn and stay up to date with what’s happening in databases, streaming platforms, big data, and everything else you need to know about modern data management. For even more opportunities to meet, listen, and learn from your peers you don’t want to miss out on this year’s conference season. We have partnered with organizations such as O’Reilly Media and the Python Software Foundation. Upcoming events include the Software Architecture Conference in NYC and PyCOn US in Pittsburgh. Go to dataengineeringpodcast.com/conferences to learn more about these and other events, and take advantage of our partner discounts to save money when you register today. Your host is Tobias Macey and today I’m interviewing Kent Graziano about SnowflakeDB, the cloud-native data warehouse

Interview

Introduction How did you get involved in the area of data management? Can you start by explaining what SnowflakeDB is for anyone who isn’t familiar with it?

How does it compare to the other available platforms for data warehousing? How does it differ from traditional data warehouses?

How does the performance and flexibility affect the data modeling requirements?

Snowflake is one of the data stores that is enabling the shift from an ETL to an ELT workflow. What are the features that allow for that approach and what are some of the challenges that it introduces? Can you describe how the platform is architected and some of the ways that it has evolved as it has grown in popularity?

What are some of the current limitations that you are struggling with?

For someone getting started with Snowflake what is involved with loading data into the platform?

What is their workflow for allocating and scaling compute capacity and running anlyses?

One of the interesting features enabled by your architecture is data sharing. What are some of the most interesting or unexpected uses of that capability that you have seen? What are some other features or use cases for Snowflake that are not as well known or publicized which you think users should know about? When is SnowflakeDB the wrong choice? What are some of the plans for the future of SnowflakeDB?

Contact Info

LinkedIn Website @KentGraziano on Twitter

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Links

SnowflakeDB

Free Trial Stack Overflow

Data Warehouse Oracle DB MPP == Massively Parallel Processing Shared Nothing Architecture Multi-Cluster Shared Data Architecture Google BigQuery AWS Redshift AWS Redshift Spectrum Presto

Podcast Episode

SnowflakeDB Semi-Structured Data Types Hive ACID == Atomicity, Consistency, Isolation, Durability 3rd Normal Form Data Vault Modeling Dimensional Modeling JSON AVRO Parquet SnowflakeDB Virtual Warehouses CRM == Customer Relationship Management Master Data Management

Podcast Episode

FoundationDB

Podcast Episode

Apache Spark

Podcast Episode

SSIS == SQL Server Integration Services Talend Informatica Fivetran

Podcast Episode

Matillion Apache Kafka Snowpipe Snowflake Data Exchange OLTP == Online Transaction Processing GeoJSON Snowflake Documentation SnowAlert Splunk Data Catalog

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA

Support Data Engineering Podcast

Summary The extract and load pattern of data replication is the most commonly needed process in data engineering workflows. Because of the myriad sources and destinations that are available, it is also among the most difficult tasks that we encounter. Fivetran is a platform that does the hard work for you and replicates information from your source systems into whichever data warehouse you use. In this episode CEO and co-founder George Fraser explains how it is built, how it got started, and the challenges that creep in at the edges when dealing with so many disparate systems that need to be made to work together. This is a great conversation to listen to for a better understanding of the challenges inherent in synchronizing your data.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With 200Gbit private networking, scalable shared block storage, and a 40Gbit public network, you’ve got everything you need to run a fast, reliable, and bullet-proof data platform. If you need global distribution, they’ve got that covered too with world-wide datacenters including new ones in Toronto and Mumbai. And for your machine learning workloads, they just announced dedicated CPU instances. Go to dataengineeringpodcast.com/linode today to get a $20 credit and launch a new server in under a minute. And don’t forget to thank them for their continued support of this show! You listen to this show to learn and stay up to date with what’s happening in databases, streaming platforms, big data, and everything else you need to know about modern data management.For even more opportunities to meet, listen, and learn from your peers you don’t want to miss out on this year’s conference season. We have partnered with organizations such as O’Reilly Media, Dataversity, and Corinium Global Intelligence. Upcoming events include the O’Reilly AI Conference, the Strata Data Conference, and the combined events of the Data Architecture Summit and Graphorum. Go to dataengineeringpodcast.com/conferences to learn more and take advantage of our partner discounts when you register. Go to dataengineeringpodcast.com to subscribe to the show, sign up for the mailing list, read the show notes, and get in touch. To help other people find the show please leave a review on iTunes and tell your friends and co-workers Join the community in the new Zulip chat workspace at dataengineeringpodcast.com/chat Your host is Tobias Macey and today I’m interviewing George Fraser about FiveTran, a hosted platform for replicating your data from source to destination

Interview

Introduction How did you get involved in the area of data management? Can you start by describing the problem that Fivetran solves and the story of how it got started? Integration of multiple data sources (e.g. entity resolution) How is Fivetran architected and how has the overall system design changed since you first began working on it? monitoring and alerting Automated schema normalization. How does it work for customized data sources? Managing schema drift while avoiding data loss Change data capture What have you found to be the most complex or challenging data sources to work with reliably? Workflow for users getting started with Fivetran When is Fivetran the wrong choice for collecting and analyzing your data? What have you found to be the most challenging aspects of working in the space of data integrations?}} What have been the most interesting/unexpected/useful lessons that you have learned while building and growing Fivetran? What do you have planned for the future of Fivetran?

Contact Info

LinkedIn @frasergeorgew on Twitter

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Links