Summary The data that you have access to affects the questions that you can answer. By using external data sources you can drastically increase the range of analysis that is available to your organization. The challenge comes in all of the operational aspects of finding, accessing, organizing, and serving that data. In this episode Mark Hookey discusses how he and his team at Demyst do all of the DataOps for external data sources so that you don’t have to, including the systems necessary to organize and catalog the various collections that they host, the various serving layers to provide query interfaces that match your platform, and the utility of having a single place to access a multitude of information. If you are having trouble answering questions for your business with the data that you generate and collect internally, then it is definitely worthwhile to explore the information available from external sources.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Struggling with broken pipelines? Stale dashboards? Missing data? If this resonates with you, you’re not alone. Data engineers struggling with unreliable data need look no further than Monte Carlo, the world’s first end-to-end, fully automated Data Observability Platform! In the same way that application performance monitoring ensures reliable software and keeps application downtime at bay, Monte Carlo solves the costly problem of broken data pipelines. Monte Carlo monitors and alerts for data issues across your data warehouses, data lakes, ETL, and business intelligence, reducing time to detection and resolution from weeks or days to just minutes. Start trusting your data with Monte Carlo today! Visit dataengineeringpodcast.com/montecarlo to learn more. The first 10 people to request a personalized product tour will receive an exclusive Monte Carlo Swag box. Are you bored with writing scripts to move data into SaaS tools like Salesforce, Marketo, or Facebook Ads? Hightouch is the easiest way to sync data into the platforms that your business teams rely on. The data you’re looking for is already in your data warehouse and BI tools. Connect your warehouse to Hightouch, paste a SQL query, and use their visual mapper to specify how data should appear in your SaaS systems. No more scripts, just SQL. Supercharge your business teams with customer data using Hightouch for Reverse ETL today. Get started for free at dataengineeringpodcast.com/hightouch. Your host is Tobias Macey and today I’m interviewing Mark Hookey about Demyst Data, a platform for operationalizing external data

Interview

Introduction How did you get involved in the area of data management? Can you describe what Demyst is and the story behind it?

What are the services and systems that you provide for organizations to incorporate external sources in their data workflows? Who are your target customers?

What are some examples of data sets that an organization might want to use in their analytics?

How are these different from SaaS data that an organization might integrate with tools such as Stitcher and Fivetran?

What are some of the challenges that are introduced by working with these external data sets?

If an organization isn’t using Demyst what are some