In this video you will learn how to use Fivetran to ingest data from Salesforce into your Lakehouse. After the data has been ingested, you will then learn how you can transform your data using dbt. Then we will use Databricks SQL to query, visualize and govern your data. Lastly, we will show you how you can use AI functions in Databricks SQL to call language learning models.

Read more about Databricks SQL https://docs.databricks.com/en/sql/index.html#what-is-databricks-sql

Many organizations rely on complex cloud data architectures that create silos between applications, users and data. This fragmentation makes it difficult to access accurate, up-to-date information for analytics, often resulting in the use of outdated data. Enter the lakehouse, a modern data architecture that unifies data, AI, and analytics in a single location.

This session explores why the lakehouse is the best data warehouse, featuring success stories, use cases and best practices from industry experts. You'll discover how to unify and govern business-critical data at scale to build a curated data lake for data warehousing, SQL and BI. Additionally, you'll learn how Databricks SQL can help lower costs and get started in seconds with on-demand, elastic SQL serverless warehouses, and how to empower analytics engineers and analysts to quickly find and share new insights using their preferred BI and SQL tools such as Fivetran, dbt, Tableau, or Power BI.

Talk by: Miranda Luna and Cyrielle Simeone

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As the data landscape evolves, organizations are seeking innovative solutions that provide enhanced value and scalability without exploding costs. In this session, we will explore the exciting frontier of the Modern Data Stack on Databricks Lakehouse, a game-changing alternative to traditional Data Cloud offerings. Learn how Databricks Lakehouse empowers you to harness the full potential of Fivetran, dbt, and Tableau, while optimizing your data investments and delivering unmatched performance.

We will showcase real-world demos that highlight the seamless integration of these modern data tools on the Databricks Lakehouse platform, enabling you to unlock faster and more efficient insights. Witness firsthand how the synergy of Lakehouse and the Modern Data Stack outperforms traditional solutions, propelling your organization into the future of data-driven innovation. Don't miss this opportunity to revolutionize your data strategy and unleash unparalleled value with the lakehouse revolution.

Talk by: Kyle Hale and Roberto Salcido

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Fivetran helps Enterprise and Commercial companies improve the efficiency of their data movement, infrastructure, and analysis by providing a secure, scalable platform for high-volume data movement. In this fireside chat, we will dive into the pain points that drove Catalyst, a cloud-based platform that helps software companies grow revenue with advanced insights and workflows that strengthen customer adoption, retention, expansion and advocacy, to begin their search for a partnership that would automate and simplify data management along with the pivotal success driven by the implementation of Fivetran and Databricks. 

Discover how together Fivetran and Databricks:

• Deliver scalable, real-time analytics to customers with minimal configuration and centralize customer data into customer success tools.
• Improve Catalyst’s visibility into customer health, opportunities, and risks across all teams.
• Turn data into revenue-driving insights around digital customer behavior with improved targeting and Ai/ Machine learning.
• Provide a robust and scalable data infrastructure that supports Catalyst’s growing data needs, with improvements in data availability, data quality, and overall efficiency in data operations.

Talk by: Edward Chiu and Lauren Schwartz

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Hear from two guests. First, Zaheera Valani (Sr Director, Engineering at Databricks) on data sharing and Databricks marketplace. Second guest, Taylor Brown (COO and co-founder, Fivetran), discusses cloud data platforms and automating data pulling from thousands of disparate data sources - how Fivetran and Databricks partner. Hosted by Holly Smith (Sr Resident Solutions Architect, Databricks) and Jimmy Obeyeni (Strategic Account Executive, Databricks)

Connect with us: Website: https://databricks.com Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/databricks Instagram: https://www.instagram.com/databricksinc Facebook: https://www.facebook.com/databricksinc

The time and attention of skilled engineers are some of the most constrained, valuable resources at Red Digital, a marketing agency embedded within Red Ventures. Acknowledging that constraint, the team at Red Digital has taken a deliberate, product-first approach to modernize and democratize their data platform. With the help of modern tools like Databricks, Fivetran, dbt, Monte Carlo, and Airflow, Red Digital has increased its development velocity and the size of the available talent pool to continue to grow the business.

This talk will walk through some of the key challenges, decisions, and solutions that the Red Digital team has made to build a suite of parallel data stacks capable of supporting its growing business.

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With serverless SQL compute and built-in governance, Databricks SQL lets every analyst and analytics engineer easily ingest, transform, and query the freshest data directly on your data lake, using their tools of choice like Fivetran, dbt, PowerBI or Tableau, and standard SQL. There is no need to move data to another system. All this takes place at virtually any scale, at a fraction of the cost of traditional cloud data warehouses. Join this session for a deep dive into how Databricks SQL works under the hood, and see a live end-to-end demo of the data and analytics on Databricks from data ingestion, transformation, and consumption, using the modern data stack along with Databricks SQL.

Connect with us: Website: https://databricks.com Facebook: https://www.facebook.com/databricksinc Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/data... Instagram: https://www.instagram.com/databricksinc/

Most organizations routinely operate their business with complex cloud data architectures that silo applications, users and data. As a result, there is no single source of truth of data for analytics, and most analysis is performed with stale data. To solve these challenges, the lakehouse has emerged as the new standard for data architecture, with the promise to unify data, AI and analytic workloads in one place. In this session, we will cover why the data lakehouse is the next best data warehouse. You will hear from the experts success stories, use cases, and best practices learned from the field and discover how the data lakehouse ingests, stores and governs business-critical data at scale to build a curated data lake for data warehousing, SQL and BI workloads. You will also learn how Databricks SQL can help you lower costs and get started in seconds with instant, elastic SQL serverless compute, and how to empower every analytics engineers and analysts to quickly find and share new insights using their favorite BI and SQL tools, like Fivetran, dbt, Tableau or PowerBI.

Connect with us: Website: https://databricks.com Facebook: https://www.facebook.com/databricksinc Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/data... Instagram: https://www.instagram.com/databricksinc/

Welcome data teams and executives in Media and Entertainment! This year’s Data + AI Summit is jam-packed with talks, demos and discussions focused on how organizations are using data to personalize, monetize and innovate the audience experience. To help you take full advantage of the Communications, Media & Entertainment experience at Summit, we’ve curated all the programs in one place.

Highlights at this year’s Summit:

Communications, Media & Entertainment Forum: Our capstone event for the industry at Summit featuring fireside chats and panel discussions with HBO, Warner Bros. Discovery, LaLiga, and Condé Nast followed by networking. More details in the agenda below. Industry Lounge: Stop by our lounge located outside the Expo floor to meet with Databricks’ industry experts and see solutions from our partners including Cognizant, Fivetran, Labelbox, and Lovelytics. Session Talks: Over 10 technical talks on topics including Telecommunication Data Lake Management at AT&T, Data-driven Futbol Analysis from LaLiga, Improving Recommendations with Graph Neural Networks from Condé Nast, Tools for Assisted Spark Version Migrations at Netflix, Real-Time Cost Reduction Monitoring and Alerting with HuuugeGames and much more.

Connect with us: Website: https://databricks.com Facebook: https://www.facebook.com/databricksinc Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/data... Instagram: https://www.instagram.com/databricksinc/