Luke Alexander

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Senior Product Manager Fivetran

Product Manager specializing in data platforms and marketing technology; leads product strategy for marketing analytics at Fivetran.

Bio from: Building a production-ready MMM pipeline with Fivetran and PyMC-Marketing

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Building a production-ready MMM pipeline with Fivetran and PyMC-Marketing 1

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MMM workflow: automated data ingestion, standardization, and Bayesian inference with PyMC-Marketing and Fivetran

2025-10-23 · Building a production-ready MMM pipeline with Fivetran and PyMC-Marketing

talk

with Carlos Trujillo (PyMC Labs) , William Dean (PyMC Labs) , Luke Alexander (Fivetran)

Fivetran dbt pymc-marketing

Date: 2025-10-23. Joint webinar showing how a modern data integration layer can transform Bayesian Marketing Mix Models (MMMs). From automated data ingestion and standardization with Fivetran connectors and dbt models to Bayesian inference and performance optimization with PyMC-Marketing. You will learn: unify ad and commerce data across platforms; transform standardized tables into model-ready datasets; run Bayesian MMMs with uncertainty quantification, adstock and saturation effects, and budget optimization; and scale a production-ready MMM pipeline across markets and brands. Start time: 15:00 UTC (8:00 PT / 11:00 ET / 5:00 Berlin).