DuckDB is the best way to execute SQL on a single node. But with its embedding-friendly nature, it makes an excellent foundation for building distributed systems. George Fraser, CEO of Fivetran, will tell us how Fivetran used DuckDB to power its Iceberg data lake writer—coordinating thousands of small, parallel tasks across a fleet of workers, each running DuckDB queries on bounded datasets. The result is a high-throughput, dual-format (Iceberg + Delta) data lake architecture where every write scales linearly, snapshots stay perfectly in sync, and performance rivals a commercial database while remaining open and portable.

Date: 2025-10-23. Joint webinar showing how a modern data integration layer can transform Bayesian Marketing Mix Models (MMMs). From automated data ingestion and standardization with Fivetran connectors and dbt models to Bayesian inference and performance optimization with PyMC-Marketing. You will learn: unify ad and commerce data across platforms; transform standardized tables into model-ready datasets; run Bayesian MMMs with uncertainty quantification, adstock and saturation effects, and budget optimization; and scale a production-ready MMM pipeline across markets and brands. Start time: 15:00 UTC (8:00 PT / 11:00 ET / 5:00 Berlin).

Discover how to turn your customer data into actionable insights using Generative AI. In this session, you'll see how Fivetran and dbt make it easy to prepare data from platforms like HubSpot and Zendesk, and how to use that data to power a Gen AI app that answers your business questions in real time.

Let’s bring it back to where it all began—with you, the dbt community—and to where we’re going. We’ll share our perspective on how the two engines, dbt Core and Fusion, are united by one common framework—and how we continue to build in the open. Plus: recognition of our exceptional community contributors who make dbt so special. For our Coalesce Online attendees, join us on Slack in #coalesce-2025 to stay connected during keynote!

Before/After with KPIs

Business Value Assessment (ROI Analysis)

Configure & Map your CDC Deltas

Creating A Roadmap / Dissemination Plan

Data MVP: Tools, Methods & Skills Needed

Data Transformation Requirements / Validation

Establishing Your Internal "Squad"

Extracting, Loading and Validating Data

How to Extract Sample Data with Scripts

Preparing for Sucess and Failure

Real-Time Data Visualisation

Technical Conclusions

Testing, Debugging, Iterating.

Understand Data Extraction Requirements

Understanding Medallion Architectures

What business outcomes should you establish?

What is the true cost of not operationalising data?

Why is real-time analytics so hard with ERP data?

The future of AI is here. Join AI and data industry thought leader Ashley Kramer from OpenAI as she shares how AI-powered development and intelligent systems act as force multipliers for organizations—and how to confidently embrace these accelerants at scale. In the second half of the keynote, she'll be joined by a panel of product leaders from across the data stack for a discussion on the future of analytics in an AI-driven world and how dbt and ecosystem partners are innovating to rewrite what’s possible: turning yesterday's science fiction into today's reality. For our Coalesce Online attendees, join us on Slack in #coalesce-2025 to stay connected during keynote!

Discover how to turn your customer data into actionable insights using Generative AI. In this session, you'll see how Fivetran and dbt make it easy to prepare data from platforms like HubSpot and Zendesk, and how to use that data to power a Gen AI app that answers your business questions in real time.