What does a data-driven airline look like? How does a data-driven airline behave and treat customers?

JetBlue believes a data-driven airline should: - Offer personalized customer interactions - Predict delays and other "irregular" operations - Enable all analysts to easily access a variety of data sources - Study and monitor operations in real-time to make smarter decisions

The big question is... how does an airline become more data driven?

In this video, Ashley Van Name shares how a small team of data engineers at JetBlue successfully migrated their entire data warehouse workload to dbt and shares tips for setting yourself up for success with dbt.

Fun fact about JetBlue's dbt project — they have 1800 data models, on top of 280 data sources, have defined 8500 tests and they built their entire dbt project in six months!

Learn more about dbt at: https://getdbt.com https://twitter.com/getdbt

Learn more about Fishtown Analytics at: https://fishtownanalytics.com https://twitter.com/fishtowndata https://www.linkedin.com/company/fishtown-analytics/