GenAI solutions include several choices and trade-offs. A critical decision is: should you build custom AI solutions in-house or buy off-the-shelf products? This session brings together a debate on the trade-offs, risk and rewards of each approach. The session will be based on scenarios and use-cases to highlight key considerations such as cost, reliability , flexibility and speed for different decisions such as LLMs vs. SLMs, RAG vs. AI agents, packaged platform capability vs. bespoke custom solution, packaged vs. open-source.