Generative AI is transforming retail consumer experiences, providing self-service opportunities through virtual agents that help customers find and purchase items, as well as inquire about order fulfillment, delivery and returns. In this session, learn how retailers are delighting customers at every touchpoint, with AI-powered experiences that, provide personalized engagement across digital and voice channels, turn every relevant interaction into a sales opportunity, and coach human agents to be their best selves and resolve issues efficiently.