This session will explore Merlin Entertainments’ data transformation journey in partnership with Telefónica Tech. Starting from a position of minimal governance and limited internal capability, Merlin Entertainments has built a federated data strategy, implemented agile data product teams, and delivered impactful use cases such as the Genie AI. This talk will highlight how Merlin Entertainments developed a partner-agnostic delivery model to embed expertise and drive business value. Attendees will gain practical insights into structuring data teams, overcoming transformation hurdles, and leveraging partnerships to innovate at scale.