Snap is a leading social media company and one of the largest Google Cloud customers. Bigtable has been used at Snap for ads and monetization for several years. In 2023, Snap increased its Bigtable usage significantly by expanding to other major use cases. In this session, Snap's database team and Google’s Bigtable team will discuss how Snap uses Bigtable, and share the new Bigtable features and performance improvements that convinced Snap to double down on Bigtable.

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