This panel session will showcase how leading organisations are achieving unprecedented marketing success by mastering their data. Our experts will share real-world examples and best practices for architecting a unified, modern marketing data stack to create a single source of truth and get from data to intelligent action. Join us to discover how to leverage this unified data to optimise campaigns, personalise customer experiences at scale, and ultimately drive significant data-driven business growth, as our panelists reveal how to transform your marketing efforts with a data-first approach.