Defending revenue is critical to any business strategy, and predicting customer churn is difficult. Until now. In this session, Blueprint will share how their clients use GenAI on Databricks to reduce customer churn, grow average revenue per user, and create overall revenue growth. This presentation will demonstrate how they helped a customer take a GenAI-powered personalization engine from proof-of-concept to production to improve customer churn propensity, personalized retention, and customer satisfaction. Learn how to turn your lakehouse from a cost center into a profit center.