You probably have customer data in your data warehouse — it's a must-have for understanding a business.

This data very likely includes personally identifiable information (PII) which shouldn't be shared with the entire organization.

How do you protect that data and make sure only authorized employees can see that sensitive information?

In this video, you'll learn from Ashley Van Name how JetBlue approaches data protection, particularly the problem of masking PII at scale by leveraging Snowflake's data masking features straight from their dbt project.

Learn more about dbt at: https://getdbt.com https://twitter.com/getdbt

Learn more about Fishtown Analytics at: https://fishtownanalytics.com https://twitter.com/fishtowndata https://www.linkedin.com/company/fishtown-analytics/