Navigate the future of media with the AI Data Cloud. This session reveals how three critical trends — multimodal AI, the unified adtech/martech cloud and a centralised data gravity approach — are revolutionising content strategies and revenue models. Discover how Snowflake empowers media leaders to deliver personalised experiences, maximise advertising ROI and streamline operations. Witness firsthand how industry pioneers leverage Snowflake and Snowflake Cortex AI to drive innovation and gain a competitive edge in the dynamic media landscape.