Start your warm-up the day before, attend Craig Sullivan's all-day optimisation and analytics session on Monday, 19th January. 1000AM - 0500+PM (with lunch and coffee break). This will be a hands on exploration of your most important problems covering topics like Core Toolkits and Techniques, Analytics, How to Find Stuff, Prioritising issues, Hypothesis generation, Copywriting, Analytics, Split testing and how to gain trust and buy-in for optimisation on any project.