HighlightsSunday’s BET Awards had winners, losers, and everything in between. Here’s the data behind the biggest moments. Mission   Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Tuesday, June 25, 2019.The Data Behind the BET AwardsNow that the dust has settled from Sunday’s BET Awards, let’s look at the data behind the ceremony’s bright spots.One of the evening’s most special moments happened when the award for Best Male Hip-Hop Artist went to Nipsey Hussle, who died tragically on March 31 in Los Angeles. The rapper also received the Humanitarian Award, which his grandmother graciously accepted.While Nipsey’s star was already on the rise before the tragedy, immediately following the news of his death, fans undeniably pushed his work onto the world stage, bumping him from an estimated 2.2 million monthly Spotify listeners to an April 26 peak of an estimated 11.8 million monthly Spotify listeners.His posthumous feature with John Legend on DJ Khaled’s “Higher” continues to make its presence known on Apple Music’s African and Caribbean Top 100 playlists, in addition to Hip-Hop A-List playlists as well.Speaking of, this year’s Best International Act Award went to Nigeria’s Burna Boy and the Best New International Act Award went to South Africa’s Sho Madjozi.Burna Boy is currently on 21 Best of the Week Apple Music playlists around the world, and he also finds himself at the top of Spotify’s Hot Hits UK, African Heat, and Afro Hits playlists.Sho Madjozi, meanwhile, only finds herself on four editorial playlists on Spotify but on six Best of the Week Apple Music playlists throughout Africa and a number of Top 100 Apple Music playlists in various African countries.While she’s largely regional now, Madjozi’s BET recognition indicates a growing potential for overseas visibility.Now, can we talk about how much Mary J. Blige and Lizzo owned the stage?Blige is a living R&B/hip-hop legend, and her performance on and off that stage proved it.Instead of losing followers and listeners as her music ages, she continues to gain them.In 2016, Blige’s followers sat just under 500K, but today, she’s at an estimated 1.9 million on Spotify.While the change hasn’t been quite as drastic for her monthly listenership, her shrinking listener to follower ratio and her growing follower conversion (she’s gaining at least 1K Spotify followers daily) indicates she’s still got it.Her YouTube views bolster this point by sporting a strong “weekend bump” every Friday through Sunday, suggesting people still party down with the queen of hip-hop soul.Lizzo meanwhile, can apparently twerk and play the flute all at once, but she’s got a ways to go when it comes to follower conversion.Unlike Blige’s 3:1 listener to follower ratio, which makes sense given the longevity of her career, Lizzo’s is at 36:1, meaning 17.5 million people might be listening to her a month on Spotify, but if she wants Blige’s longevity, her 500K followers are going to have to start snowballing to catch up.A high ratio for an emerging artist is usually a promising sign, however, so Lizzo has plenty to look forward to.All numbers and names aside, the real winner here was the awards ceremony itself.  OutroThat’s it for your Daily Data Dump for Tuesday, June 25, 2019. This is Rutger from Chartmetric.Free accounts are at chartmetric.comAnd article links and show notes are at: podcast.chartmetric.com.Happy Tuesday, see you tomorrow!

HighlightsIt’s Technique Tuesday! We’re diving into the Spotify listener to follower ratio with Coachella darling LizzoMissionGood morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Tuesday April 23rd 2019.Technique Tuesday: Listener to Follower Ratio w/ LizzoLet’s try a new segment called Technique Tuesday, where we take a deep dive into music data concepts.What better artist to start the segment with than Houston-born, Minneapolis-based artist Lizzo?Playing both weekends at this year’s Coachella, Lizzo has stood out as a beloved figure for her candid nature, body positivity, and hot music.On Spotify, Lizzo’s data is showing signs of a promising emerging artist. At 243K followers and 5.4M monthly listeners, this gives her a great listener to follower ratio of 23.1.The reason a higher listener to follower ratio is a noteworthy vital sign for an artist is it attempts to measure the streaming equivalents of reach and engagement.If you’re not familiar with reach or engagement, they are advertising terms that came up with the rise of online or social media ads. Digital advertising is largely responsible for the rise of countless tech giants such as Google and Facebook.In a nutshell, reach is simply about recognition and getting your name out there, where as engagement is when people care enough to actively comment, share a post, or even buy tickets or merch.Now let’s apply this to music streaming, which is not necessarily a social media-like environment, but the concepts can still be applied. If an artist hasn’t yet been promoted in top-tier playlist spots or other promotional campaigns in streaming app front pages, this will lessen the chance for users to be led to their artist profile to follow them and subsequently raise the artist’s follower count. In this case, this lower follower count would indicate lower reach.But if that same artist has a relatively outsized monthly listener count, it’s as if despite the short amount of reach, they are still getting lots of plays across unique listeners. This can be due to listing on user-generated tastemaker playlists or strong sharing of a favorite track via messaging between friends, for example. This higher listener count, in this case, would signify higher engagement.It’s not a perfect analogy, but dividing the amount of monthly listeners by their followers is like comparing their engagement with their reach. If you have 10 followers but 1 monthly listener, you simply advertise yourself well. However, if you have 1 follower but 10 monthly listeners, you must make awesome music. And this is exactly what the ratio tries to take into account.So to bring it back to Lizzo, her music, in this way, is currently 23 times more popular than her reputation as a public figure.Her ratio of 23.1 for example, puts her in the same realm as Lauv at 23.2 and Noah Cyrus at 23.6.Even though Lauv has around 5x more followers and Noah Cyrus has almost twice as many monthly listeners, both artists’ careers on the rise like Lizzo’s. The benefit of the ratio then is being able to compare the current trajectory of an artist’s streaming presence with other artists, even if those artists are at different stages of their careers.So congrats to Lizzo on her stellar Coachella performances, and here’s to checking out more listener to follower ratios in your daily work.OutroThat’s it for your Daily Data Dump for Tuesday April 23rd 2019. This is Jason from Chartmetric.Free accounts are at app.chartmetric.com/signupAnd article links and show notes are at: podcast.chartmetric.com.Happy Tuesday, see you tomorrow!