Building Causal Measurement - Catherine Zhou, Twitter | Crunch Conference, 2022
This talk was recorded at Crunch Conference 2022. Catherine from Twitter spoke about building causal measurement.
"This talk will cover causal measurement and online experimentation. We’ll discuss the role of controlled experiments (both standard A/B tests and universal holdouts) in business decision-making, practical tradeoffs in implementation, and lessons learned building causal measurement."
The event was organized by Crafthub.
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