We are excited to announce the very first Analytics Pioneers Meetup in London!

Date: 26 September 2025 Time: 17:00 – 20:00 Location: Challenger House, 42 Adler St, London E1 1EE, UK (Nearest Tube Station: Aldgate East)

Join us for an evening of learning, exchange and networking. Inspiring talks will be complemented by food and drinks, kindly provided by our sponsors JENTIS and mohrstade.

Agenda 17:00 – 17:45 \| Networking & food/drinks 17:45 – 18:45 \| Talks

• Talk 1 Speaker: Eddie May, JENTIS Title: Back to Basics: A Look at Tracking Architectures Overview: There’s a lot of discussion around client-side vs. server-side tracking, with many claims and counterclaims. This talk provides an overview of different tracking architectures, highlighting the advantages and disadvantages of both approaches.
• Talk 2 Speakers: Patrick Mohr & Marcus Stade, mohrstade Title: Introduction to MCP Servers Key Topics: - Core functions in Digital Analytics - Key benefits - Practical use cases - Conclusion & Q&A This talk introduces MCP servers as the new “USB-C for AI,” enabling large language models to securely connect with external tools and data sources. Focusing on digital analytics, we will explore how MCP servers simplify access to platforms such as Google Analytics and BigQuery, turning natural language queries into actionable insights.
• Talk 3 Speaker: Moritz Bauer, mohrstade Title: Pitfalls of Raw Data Processing in BigQuery and How to Avoid Them Key Topics: - Keep costs under control & estimate usage - Alerting and monitoring - Best practices

18:45 – 20:00 \| Networking & food/drinks

We’re looking forward to welcoming you to the Analytics Pioneers Meetup ahead of MeasureCamp London! Please register for the Meetup event, if you'd like to participate.

Thanks to our sponsors Jentis and mohrstade, we’ll have free drinks and food available. To receive free drinks and more, please register in advance here: https://events.jentis.com/analytics-pioneers-meetup-london