Ask anything from two Google employees who are working in one of the fastest changing product areas at Google: Search!

Predicting product's demand based on user's different action & restructure the merchandise & pricing based on it.Measure different action which occurs between users & product (i.e. add to cart,prod view, etc) & build a mapping to identify high value product for large group of user.

Mobile is still growing very fast and some webmasters are ignoring this, but at Google we are focusing more and more on mobile because we think it's one of the most important topics at the moment. With this presentation we introduced at SMX East new concepts to mobile optimization, such as mobile-readiness and host load, concepts that make mobile optimization techniques more transparent. We're going to disambiguate these terms and cover a few more to help you create for your users a great mobile experience!