Fidelity Investments is dedicated to enhancing and securing our customers' financial well-being by providing personalized experiences tailored to their unique financial journeys. Fidelity engage with customers through their preferred channels, generating valuable data that marketing teams leverage to make informed decisions and assess campaign effectiveness. To ensure consistent personalization, Fidelity are shifting to a product-centric strategy. As early adopters of Data Mesh principles within the financial services sector, Fidelity will showcase two use cases: the Measurement Data product and the Metric Data product.