This session delves into the practical applications of AI in transforming customer support within the travel and retail industries. We’ll examine how businesses are pairing real-time digital insights with AI-powered conversational servicing to enhance customer interactions and streamline support processes. Explore real-world examples of how these advancements are leading to significant improvements in efficiency, customer satisfaction, and agent empowerment.

Launching LLM-powered products is transformative but requires strategic execution. This session shares lessons from embedding AI solutions (built with Gemini on Google Cloud) into real use cases. Learn how we avoided pitfalls, tackled automation myths, and delivered real value. Gain insights on identifying high-impact AI opportunities, validating solutions, and iterating for successful product launches.

This Session is hosted by a Google Cloud Next Sponsor.
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Generative AI has the potential to transform the retail and consumer industry. In this session, we will share Google's perspective and specific use cases that can help drive value for retailers across digital commerce, marketing, store operations and supply chain. The session will also feature customer success stories and a discussion with retailers at the forefront of using generative AI.

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