In today’s fast-evolving tech landscape, automation is no longer just about writing test scripts. It’s about building a strategy that scales across services, teams, and time. In this session, Ronak Ray breaks down how modern QA teams can move from patchwork testing to future-ready automation architectures. Learn how to design modular, API-first frameworks, reduce test flakiness, align coverage with risk—and most importantly, how to harness AI to generate, prioritize, and self-heal tests. This is the new blueprint for automation: faster, smarter, and scalable.

Unlock the full potential of your website and app content through AI-powered personalized search, answers, and navigation. Learn how to quickly implement and create engaging experiences that increase user engagement, drive content consumption, improve monetization, and address customer requests. Discover how intelligent search, generative AI overviews, and personalized browse can transform your site into a dynamic content hub.