Insights on how to generate real value with AI, treat data as a product, and the state of data products today.

To support its Digital First mission, the BBC is transforming into a data product organisation. This session will explore how the BBC's data strategy is driving a cultural and organisational shift that is evolving its data architecture and embedding data capabilities company wide. Discover the BBC's approach to developing certified, shareable data products that strengthen governance, enable self-service analytics, and establish a foundation for responsible AI use.