Coman Wakefield
(Chief Technology Officer)
Join Experian for a candid Q&A with the team behind Bunches, the gifting company that delivers happiness. In this 30-minute session, they will unpack how Bunches evolved from postcode challenges to a sophisticated, data-led strategy that powers everything from seasonal segmentation to demographic profiling. Discover how Experian’s tools have helped Bunches embed data across their organisation, enhance operational efficiency, and build trust with customers, while exploring the role AI might play in their next chapter. Expect practical insights, real-world proof points, and advice for any business looking to make data everyone’s responsibility.