Join Experian for a candid Q&A with the team behind Bunches, the gifting company that delivers happiness. In this 30-minute session, they will unpack how Bunches evolved from postcode challenges to a sophisticated, data-led strategy that powers everything from seasonal segmentation to demographic profiling. Discover how Experian’s tools have helped Bunches embed data across their organisation, enhance operational efficiency, and build trust with customers, while exploring the role AI might play in their next chapter. Expect practical insights, real-world proof points, and advice for any business looking to make data everyone’s responsibility.
talk-data.com
Speaker
Coman Wakefield
2
talks
Chief Technology Officer
Experian Data Quality
Coman Wakefield, Chief Technology Officer at Experian, has over 30 years of expertise in building enterprise software within the data management domain. Coman has spearheaded the development of innovative software solutions, delivering them to market across many organisations, ranging from start-ups to global enterprises. Coman’s professional journey spans founding technology ventures to leading large, internationally distributed engineering teams, driving excellence in product development and execution.
Bio from: Big Data LDN 2025
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Talks & appearances
2 activities · Newest first
with
Gary Maw
,
Seeta Halder
,
Coman Wakefield
(Experian Data Quality)
,
Jade Jones
,
Heather Dawe
,
Martin Grant
Join Experian, Sainsbury’s, The Nottingham, UST and British Business Bank discuss how better data quality and better data governance leads to improved AI. Hear real business examples of how AI is being implemented and the lessons our panellists wished they’d known sooner. Also learn key takeaways on how to have a better Data Governance strategy and why having trust in your data is more important than any new emerging technology.