Agentic AI is poised to revolutionize how marketing & data teams unite to fuel revenue growth in 2025 and beyond. Join this session to discover how marketers can leverage AI agents applied directly to Google Cloud BigQuery to suggest, build, and execute campaigns that compound over time. You’ll learn how GrowthLoop’s marketing activation solution, built on Google Cloud BigQuery, leverages Agentic AI to automate campaign launches, accelerate experimentation, and deliver hyper-personalized experiences at scale.

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Generative AI has the potential to transform retail experiences, both digital and in-store. The intersection of AI and edge is enabling a whole new-set of store experiences. In this session, we will feature senior executives from customers at the forefront of this transformation share their perspectives and learnings.

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Generative AI is a fundamental shift in how business operate, and analytics ISVs (independent software vendors) are at the forefront of that shift. Join this session to: - Learn how ISVs that are built with BigQuery are using gen AI to solve complex business problems and create new opportunities. - Explore real-world success stories where businesses are achieving significant results - Gain insights into emerging trends and challenges, and potential for your business

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.