Experience the future of travel with Alaska Airlines and Google Cloud Consulting. This session showcases the development of a personalized travel search experience using advanced AI techniques. Learn about the creation of hyper-personalized recommendations that engage customers early and foster loyalty through innovative, AI-generated content. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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Data and AI platforms are rapidly evolving to provide AI-driven experiences and insights which boost productivity of information workers and support a variety of workloads for data teams. This discussion with leading enterprises to gain a glimpse into their use of intelligent agents to drive innovation and value for their customers.

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Conversational large language model (LLM) agents have the potential to revolutionize the online customer journey, but they carry substantial risks. How can we evaluate the nuance and effectiveness of an agent’s conversational outputs when there isn’t any ground truth for comparison, and without using hundreds of hours of manual conversation time? Join this technical deep-dive to learn how Alaska Airlines has unlocked 10x productivity gains by training generative AI agents to converse at scale with their customer-facing LLM chatbots.

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Discover how Alaska Airlines is harnessing the power of generative AI to create a personalized and intuitive destination search experience for customers. Gain insights into the data transformation journey that has enabled Alaska Airlines to seamlessly integrate genAI into their customer-facing platforms. Learn how Alaska Airlines has collaborated with Google Flights Enterprise and Google Cloud Consulting to design a user-centric experience that empowers customers to explore and discover new destinations with ease.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.