In an era where data is abundant but meaningful insights are rare, this session reframes the role of data professionals, shifting the focus from complexity to clarity, from algorithms to outcomes. Learn how aligning data work with business goals, ethical values, and societal needs leads to solutions that truly matter. Through a practical framework, compelling case studies, and expert perspectives, you'll explore how understanding business problems and user needs, alongside stakeholder engagement, domain knowledge, and strategic thinking, can elevate your technical skills into meaningful impact. Whether you're just starting your data journey or driving innovation, this talk will help you connect the dots between data and purpose.

In this talk, we will begin with an overview of the P&D sector, the Strategy team, and the ongoing research projects. Next, we delve into planning use cases, where we apply data science methods to support critical decision-making processes. These include a digital twin of our new-build supply chain for assessing buffer and capacity strategies, the application of deep reinforcement learning for optimizing inventory planning policies, and the development of a simulation model and optimization methodology to improve production order release planning for complex modules.

Want to see how HR data can truly power a business? At ASML, we’re reimagining how employee data is used. In this session, you’ll discover how HR is stepping up as a strategic partner by transforming data sources into secure, high-quality solutions. We’re collaborating with over 20 IT teams and the data office to build scalable, future-ready processes that match ASML’s rapid growth. Curious how we’re doing it, and what’s next? Join us to find out how we’re turning HR data into one of the company’s most valuable assets.