In an era where data is abundant but meaningful insights are rare, this session reframes the role of data professionals, shifting the focus from complexity to clarity, from algorithms to outcomes. Learn how aligning data work with business goals, ethical values, and societal needs leads to solutions that truly matter. Through a practical framework, compelling case studies, and expert perspectives, you'll explore how understanding business problems and user needs, alongside stakeholder engagement, domain knowledge, and strategic thinking, can elevate your technical skills into meaningful impact. Whether you're just starting your data journey or driving innovation, this talk will help you connect the dots between data and purpose.