Business initiatives succeed when data-driven decisions consistently guide business outcomes. ZenOptics invites Mark Emery, Group Data & Analytics Manager - GAP Group and Toby Pearson, UK Managing Partner - Projective Group to share their knowledge and experiences. Attendees will gain valuable insights on how to rein in analytics chaos, improve user experience, organize analytics for easy access and discovery, foster success of the overall information strategy using an analytics catalog, and the importance of analytics governance to drive trust, achieve cost transparency, and risk reduction.