Pedro Gomes

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Microsoft

Pedro Gomes is a seasoned Business and Enterprise Architect at Microsoft, with deep experience leading business-driven, complex transformation programs across sports, retail, and energy industries. Passionate about bridging strategy, technology, and innovation, he helps organizations harness the power of AI, data, and automation to unlock new business models and operational excellence. Pedro has played a key role in initiatives that connect AI-powered fan engagement in sports, intelligent retail experiences, and agentic architectures in energy systems — shaping how enterprises evolve in the age of intelligent transformation.

Bio from: Microsoft Ignite 2025

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Premier League’s data-driven fan engagement at scale

2025-11-19 · Microsoft Ignite 2025 Watch

breakout

with Pedro Gomes (Microsoft) , Darren Hardman (Microsoft) , Simon Brown (Premier League) , Akash Jain (Premier League)

AI/ML Microsoft

Learn how the Premier League transformed decades of match data, editorial content, and video into a real-time, intelligent, personalized fan experience. This session explores how data strategy, AI orchestration, and scalable architecture can elevate engagement across global audiences of the world's most watched league —with actionable lessons from Microsoft and Premier League leaders to apply in your own organization.