Many organizations are wondering how GenAI will impact their D&A governance and management tools, and by extension, their D&A governance operations. This research provides an overview of how key D&A markets are incorporating GenAI capabilities and how these will change the nature of D&A governance.

Have you ever struggled to secure buy-in to a no-brainer MDM strategy? MDM programs exist to support business outcomes, yet business cases often focus on the “how” not the “why,” leaving stakeholders disengaged. In this session, we will explore what constitutes a strong MDM value proposition that will engage stakeholders from the business case, through execution and stewardship.