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Weiwei Hu

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Director, Big Data & Strategic Insights HP

Weiwei Hu, Director of Big Data & Strategic Insights at HP, drives AI-led transformation by aligning big data strategy with business priorities. She leads a global team and built Generative Insights Tool (GenIT), a real-time insights engine powered by Databricks AI, that automates critical reporting and accelerates decision-making for HP’s Print business. Her work integrates advanced AI/ML to improve forecasting accuracy, power printer recommendation engines, and uncover business opportunities. Through the Insights Academy, she champions AI adoption and upskilling, enabling cross-functional teams to deliver actionable insights and solutions at scale. Her leadership ensures AI delivers measurable business impact, agility, and customer value.

Bio from: Data + AI Summit 2025

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Transforming HP’s Print ELT Reporting with GenIT: Real-Time Insights Tool Powered by Databricks AI

Timely and actionable insights are critical for staying competitive in today’s fast-paced environment. At HP Print, manual reporting for executive leadership (ELT) has been labor-intensive, hindering agility and productivity. To address this, we developed the Generative Insights Tool (GenIT) using Databricks Genie and Mosaic AI to create a real-time insights engine automating SQL generation, data visualization, and narrative creation. GenIT delivers instant insights, enabling faster decisions, greater productivity, and improved consistency while empowering leaders to respond to printer trends. With automated querying, AI-powered narratives, and a chatbot, GenIT reduces inefficiencies and ensures quality data and insights. Our roadmap integrates multi-modal data, enhances chatbot functionality, and scales globally. This initiative shows how HP Print leverages GenAI to improve decision-making, efficiency, and agility, and we will showcase this transformation at the Databricks AI Summit.