Stéphane is a veteran of Superweek and each year he brings a forward-looking topic which challenges the way we do our work - he brought us his famous digital analytics maturity model and the radical analytics manifesto, and last year he scared the sh*t out of us by demonstrating how machine learning could be leading us closer to an impeding doomsday. This year, Stéphane will continue where he left last year and dig into real-life examples of questionable ethics and malpractice which will hopefully make you think about your limits and where the red line is for you, as an analyst and as a consumer.

On his first visit he shared the Digital Analytics Maturity Model, next came the Radical Analytics Manifesto, and after skipping a year, he is back in force with interesting stories about digital transformations, customer centricity, use and abuse of data, and the secret life of digital analysts.

Be forewarned, this isn't a workshop - not in the traditional sense anyway. Instead, see it as an opportunity to share the challenges you are facing with a small group of like-minded people, in a safe environment, where you won't be judged - think of it as a group therapy!

Let's be blunt: the way most practitioners and consultants approach digital analytics is defunct and in need of a radical overhaul. We were expected to dive in the depth of an ocean of data and find the "precious"? - the one and unique golden nugget of wisdom that would transform the organization. We've been told to "get executive sponsorship" and our goal should be to get a seat at the "grown up" table of management. In a nice echo chamber marketers despised IT and gave themselves pat on the back reinforcing the idea they were destined to become the CTOs, CMOs and CEOs of the future. Seriously? How is it going for you?

Stéphane stirs up trouble (again) and reveals why your analytics are going nowhere. After years of investigating the strengths and weaknesses demonstrated by digitally mature (and mostly immature) organizations, Stéphane reveals the naked truth of the latest results of the Digital Analytics Maturity self-assessment, spiced up with useful tips and thought provoking anecdotes. Make sure to complete your own digital analytics maturity self-assessment before the session!

In this workshop, Stéphane will present the five key areas of maturity and share a tremendous amount of tips and pitfalls gleaned from hundreds of practitioners and managers who gave the model the test of fire.