Ashley Sawatsky is an expert in incident management and communication, with a focus on the SaaS world. In her 6+ years of experience building and scaling Shopify's incident response program, she focused on bridging the technical aspects of SRE with the incident response processes across other response teams like Legal, PR, Customer Support, and Executive stakeholders. Now, she's Rootly's Reliability and Incident Response Advocate, where she engages with the SRE and incident response communities, and consults with customers from the world's leading tech companies—like Canva, Figma, NVIDIA, and more—on their incident response strategies. She's also mom to Bowie, the world's coolest 6 year old, and Whiskey the pug.