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As Avanade's Global Data & AI Center of Excellence Lead with a special focus on AI in Retail, Rasmus encourages every client he meets to look at Gen AI as a way to supercharge how Humans + Agents can work in harmony to enable all of us to further our reach, strengthen our superpowers, and enable life-centricity.
With over 20 years in the Retail and Consumer Goods space across USA and Europe, Rasmus and his global team serve as trusted advisors to clients across industries, using AI to unlock powerful experiences that make a real human impact.
Bio from: Microsoft Ignite 2025
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Agentic AI has the power to reshape every business function across the retail value chain. To get ahead and stay ahead, retail technologists need a cutting-edge understanding of agentic capabilities and how to deploy them strategically across their organizations to meet business goals and unlock competitive advantage. Join us to learn the latest on agentic scenarios from Microsoft and hear how leading retailers are maximizing agentic opportunities to become frontier firms.